ABSTRACT
Emerging technological and strategic trends in the mobile telecommunications industry, including the evolution of mobile devices and their capability to process data and the rise in new types of contents, developers, and marketplaces, have determined a shift in the way mobile software applications are created and distributed. This entry will focus on providing a holistic view of the mobile application world, ranging from the business model analysis of the mobile application value networks, to how and by whom value is created and captured, as well as the main strategic and market implications and performances within this dynamic arena.
