ABSTRACT
While the numerous sources of market data are not always in absolute agreement on market size, projections, and opportunities, they have been unified on the continued growth, interest, and general potential of the nutraceutical and functional food market. The notion that foods contain bioactive nutrients that can have immediate and long-term benefits is intriguing and aligns with the words of Hippocrates thousands of years ago—“Let food be thy medicine.” However, how information is communicated overlaps several industry components, including marketing, quality assurance/control, regulatory, and legal.
