Implications and Methodological Issues for the Study of Individual Differences in Usability and User Experience

Authored by: E. Brunsen , W. B. Hicks , A. C. McLaughlin

Handbook of Usability and User Experience

Print publication date:  May  2022
Online publication date:  May  2022

Print ISBN: 9780367357702
eBook ISBN: 9780429343490
Adobe ISBN:


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This chapter introduces the importance of understanding, measuring and using individual differences in the study of usability and interaction design. It discusses relevant individual differences that are cognitive, cultural, social and experiential. Suggested measures are given for the specific individual differences discussed, but the process of using valid and reliable measures of individual differences generalizes to all potential individual differences in usability. The chapter closes with practical advice for when to consider individual differences in the design process, adapted from Szalma’s model (2009). The chapter should enable the reader to know what individual differences are, how they are typically measured, how to know they might be applicable to any particular design question and when to consider them during the design process.

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