ABSTRACT
The required characteristics of a beer for sale depend upon the consumer being targeted, and the basic characteristics can be defined as in Figure 12.1. However, it is consistency, drinkability, and product stability that will be needed to retain brand loyalty. To be commercially successful, a brewery needs to achieve world class standards of quality and efficiency. Process control applies engineering and technology to harness brewing scientific knowledge in the quest for consistent high quality beers at a competitive cost.
