ABSTRACT
36Beer is an expression of the human spirit. We use technical sciences as a tool to create it and psychology to market and help sell it (further details in Chapters 1 and 23), but its essence is, and always will be, a form of art. Beer styling is the art of combining hundreds of factors to create a consistent combination of beer characters. Beer’s complexity and all of the diversity it offers expresses the variety of the world’s lifestyles.
