ABSTRACT
When we think of craft brewing, we go back to the early days in Great Britain with CAMRA and the campaign for real ale. There is the image of “off-centered people (eccentric)” who emerged from the home brewer’s segment. These were people who we never expected to take the chance of brewing for a bigger audience! Were these the people that we would expect to succeed? They were the people who would invite you to their house once they heard that you had a background in brewing, and they would ask you to taste their beer. It was often brewed in bathtubs, could be chilled or not chilled, filtered or not filtered. It was often hazy, loaded with hops, and for the most part, it was undrinkable!
