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Material or Process Book or Chapter Title Author or Editor Publication dates

Handbook of Hospitality Marketing Management

Edited by: Haemoon Oh , Abraham Pizam

Print publication date:  April  2008
Online publication date:  November  2009

Print ISBN: 9780080450803
eBook ISBN: 9780080569437
Adobe ISBN: 9781136399978

10.4324/9780080569437
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Book description

This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry.

The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.

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