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Handbook of hospitality strategic management

Edited by: Michael Olsen , Jinlin Zhao

Print publication date:  July  2008
Online publication date:  September  2008

Print ISBN: 9780080450797
eBook ISBN: 9780080914343
Adobe ISBN: 9781136439520

 Cite  Marc Record

Book description

Handbook of Hospitality Strategic Management provides a critical review of mainstream hospitality strategic management research topics. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing strategic management research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. This book covers all aspects of strategic management in hospitality.

The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.

Table of contents

Prelims Download PDF
Chapter  1:  Travel 2015: scanning the environment—the next big thing in travel and tourism Download PDF
Chapter  2:  Scanning the business environment Download PDF
Chapter  3:  The development of international hotel chains in Europe Download PDF
Chapter  4:  Industry critical success factors and their importance in strategy Download PDF
Chapter  5:  Hotel investment risk: what are the chances? Download PDF
Chapter  6:  State-of-the-art cost of capital in hospitality strategic management Download PDF
Chapter  7:  Competitive methods of multinational hotel companies in the new millennium (2000–2007) Download PDF
Chapter  8:  The importance of intangible assets: trends and patterns Download PDF
Chapter  9:  Recent findings regarding hotel brand and strategy Download PDF
Chapter  10:  Strategic alliances in the hospitality industry Download PDF
Chapter  11:  Resource allocation decisions and organizational structure Download PDF
Chapter  12:  Strategic human resource management: high performance people system as core competencies Download PDF
Chapter  13:  Investing in information technology to grow firm value Download PDF
Chapter  14:  Strategy execution and implementation—achieving strategic goals through operations Download PDF
Chapter  15:  Leadership in the hospitality industry Download PDF
Chapter  16:  The organizational culture and its role in executing strategy Download PDF
Chapter  17:  Measuring co-alignment Download PDF
Chapter  18:  Innovation and strategy implementation: the key challenge in today's competitive atmosphere Download PDF
Chapter  19:  Strategy models and their application to small- and medium- sized enterprises Download PDF
Chapter  20:  Factors influencing entrepreneurial orientation of ethnic minority small- and medium-sized hospitality enterprises Download PDF
Conclusion Download PDF
Index Download PDF
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