ABSTRACT
Tourist experience A tourist experience comprises a distinctive set of events and/or activities,
occurring in a particular location and within a specifi c time period, outside of the everyday realm,
that provide meaning and signifi cance to the tourist’s identity and social interactions (Moscardo
Commodifi cation Refers to the ‘extent to which a heritage place has been modifi ed through
adoption of a commercial focus for tourism purposes’ (Hughes & Carlsen 2010: 17).