Wanting things and needing affiliation

Ethnic consumers and materialism

Authored by: Mark Cleveland

The Routledge Companion to Ethnic Marketing

Print publication date:  June  2015
Online publication date:  June  2015

Print ISBN: 9780415643634
eBook ISBN: 9780203080092
Adobe ISBN: 9781136164224

10.4324/9780203080092.ch10

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Abstract

He who dies with the most toys wins.

–Popular American bumper sticker

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