Ethnicity marketed to and consumed by the transcultural consumer

Authored by: Esi Abbam Elliot , Joseph Cherian , Hernan Casakin

The Routledge Companion to Ethnic Marketing

Print publication date:  June  2015
Online publication date:  June  2015

Print ISBN: 9780415643634
eBook ISBN: 9780203080092
Adobe ISBN: 9781136164224


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... As we begin to love people in another culture, we can begin to identify with them and see the truth they understand. As we make their truth our own, we become new people, formed by the synthesis of two cultures.

Adeney 1995: 165

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