Emplaced ethnicity

The role of space(s) in ethnic marketing

Authored by: Luca M. Visconti

The Routledge Companion to Ethnic Marketing

Print publication date:  June  2015
Online publication date:  June  2015

Print ISBN: 9780415643634
eBook ISBN: 9780203080092
Adobe ISBN: 9781136164224


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In his article on the racialization of space and the spatialization of race, George Lipsitz (2007) captures the conceptual, experiential and economic porosity between space and ethnicity. As he writes (2007, p. 12):

The lived experience of race has a spatial dimension, and the lived experience of space has a racial dimension. People of different races in the United States are relegated to different physical locations by housing and lending discrimination, by school district boundaries, by policing practices, by zoning regulations, and by the design of transit systems. The racial demography of the places where people live, work, play, shop, and travel exposes them to a socially shared system of exclusion and inclusion. Race serves as a key variable in determining who has the ability to own homes that appreciate in value and can be passed down to subsequent generations; in deciding which children have access to education by experienced and credentialed teachers in safe buildings with adequate equipment; and in shaping differential exposure to polluted air, water, food, and land.

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