Rethinking religion and ethnicity at the nexus of globalization and consumer culture

Authored by: Elif Izberk-Bilgin

The Routledge Companion to Ethnic Marketing

Print publication date:  June  2015
Online publication date:  June  2015

Print ISBN: 9780415643634
eBook ISBN: 9780203080092
Adobe ISBN: 9781136164224


 Download Chapter



Religion and ethnicity are two critical topics shaping the agendas of world leaders, public policy makers and academics. Increasing ethnic and religious diversity brought about by transnational migration poses many challenges to most nation states. For example, the US alone has taken in 22 million immigrants since the 1980s (Rytina 2009), not only pressing policy makers to urgently address issues such as housing, employment and education for the newcomers, but also rendering timid encounters with the ‘ethnic/religious-other’ unavoidable in everyday life. More importantly, religiously and ethnically charged activism appear to be a leading source of conflict throughout the world; the recent street riots in the French banlieues and the ongoing Arab–Jew, Hindu–Muslim conflicts are only a few examples of such social conflict.

Search for more...
Back to top

Use of cookies on this website

We are using cookies to provide statistics that help us give you the best experience of our site. You can find out more in our Privacy Policy. By continuing to use the site you are agreeing to our use of cookies.