ABSTRACT
By the end of 2010, Africa traffi c accounts for 3 per cent of the world’s total passenger traffi c, with average growth of 6.0 per cent per annum. The attractiveness of the growing African travel industry has been demonstrated by the fast expansion of foreign airline venture. Regardless of the lack of a strict topography and alternative modes of transport in the continent, the domestic airline is far less competitive. Around 79 per cent of traffi c covered by foreign airlines carriers is noted. Therefore, it is worth exploring why domestic African airline industry has not grasped chances to build up their competitiveness. In this study, we thus apply Porter’s (1990) Diamond Framework to pursue answers to this issue and draw implications for academics, policy-makers and managers.
