Authored by: Zeynep Arsel , Xin Zhao

The Routledge Companion to Digital Consumption

Print publication date:  December  2012
Online publication date:  May  2013

Print ISBN: 9780415679923
eBook ISBN: 9780203105306
Adobe ISBN: 9781136253379


 Download Chapter



It has been almost a decade since Schau and Gilly (2003) described different ways in which personal Web pages facilitate conspicious self-presentation. Sincethen, digital self-presentation has expanded and evolved into a diverse array of outlets, ranging from online social networks (boyd and Ellison 2007) to reverse chronological online diaries (Serfaty 2004) that are now ordinarily referred to as blogs. Blogs are progressively created personal narratives with textual and/or visual content about a variety of topics such as one’s everyday life, consumption experiences, political punditry, news, fan culture, and other interests (Reed 2005). A blog presents a world as the blogger sees and understands it, concretizes the blogger’s experiences and feelings over time, and provides an extended narrative of identity. Furthermore, bloggers converse with one another through dyadic or more complex forms of interconnectedness (Herring et al. 2005) and create networked, communal narratives (Kozinets et al. 2010).

Search for more...
Back to top

Use of cookies on this website

We are using cookies to provide statistics that help us give you the best experience of our site. You can find out more in our Privacy Policy. By continuing to use the site you are agreeing to our use of cookies.