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The Routledge Companion to Financial Services Marketing

Edited by: Tina Harrison , Hooman Estelami

Print publication date:  December  2014
Online publication date:  December  2014

Print ISBN: 9780415829144
eBook ISBN: 9780203517390
Adobe ISBN: 9781134095551

 Cite  Marc Record

Book description

Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the realisation that the consumption and marketing of financial services differs from that of tangible goods and indeed many other intangible services.  

This book is therefore a timely and much needed comprehensive compendium that reflects the development and maturation of the research domain, and pulls together, in a single volume, the current state of thinking and debate. The events associated with the financial crisis have highlighted that there is a need for banks and other financial institutions to understand how to rebuild trust and confidence, improve relationships and derive value from the marketing process.

Edited by an international team of experts, this book will provide the latest thinking on how to manage such challenges and will be vital reading for students and lecturers in financial services marketing, policy makers and practitioners.

Table of contents

Prelims Download PDF
Chapter  1:  Introduction Download PDF
Chapter  2:  Impact of regulation on competition in commercial and investment banking Download PDF
Chapter  3:  ‘Challenger banks’: Are they for real? Download PDF
Chapter  4:  Social and psychological influences on financial literacy Download PDF
Chapter  5:  Understanding how consumers make financial choices Download PDF
Chapter  6:  Household decisions on financial services Download PDF
Chapter  7:  What drives the purchase decision in pensions and long-term investment products in the UK? Download PDF
Chapter  8:  Financial and non-financial attributes of pension fund structures Download PDF
Chapter  9:  Mutual fund investors’ knowledge calibration and behavioral biases Download PDF
Chapter  10:  Financial services customer relationships Download PDF
Chapter  11:  Trust and trustworthiness in retail financial services Download PDF
Chapter  12:  Should I stay or should I go? Download PDF
Chapter  13:  Financial services quality Download PDF
Chapter  14:  Financial services and innovationA customer-centric approach Download PDF
Chapter  15:  A brave new world Download PDF
Chapter  16:  The many deaths of a financial services offering Download PDF
Chapter  17:  Consumer perceptions of financial services prices Download PDF
Chapter  18:  Price management in financial services Download PDF
Chapter  19:  Price bundling Download PDF
Chapter  20:  The neglected art (and science) of financial services advertising Download PDF
Chapter  21:  An AMO model for communicating and promoting financial services Download PDF
Chapter  22:  The role of technology in financial services distribution and delivery Download PDF
Chapter  23:  Mobile banking, a business models approach Download PDF
Chapter  24:  E-servicescapes in online banking Download PDF
Chapter  25:  Relationships and the business-to-business marketing of financial services Download PDF
Chapter  26:  Competition and cooperation in partnership arrangements in financial services Download PDF
Chapter  27:  Islamic banking Download PDF
Chapter  28:  Islamic perspectives on risk and insurance marketing Download PDF
Chapter  29:  Microfinance Download PDF
Chapter  30:  The scale and scope of financial mis-selling Download PDF
Chapter  31:  A framework for understanding and restoring trust in universal banks Download PDF
Chapter  32:  Nine ‘tricks’ in financial services marketing Download PDF
Chapter  33:  Corporate Social Responsibility (CSR) in banking Download PDF
Chapter  34:  Marketing challenges and strategies for socially responsible investment initiatives Download PDF
Chapter  35:  The ethics of the selling process in financial services Download PDF
Chapter  36:  Reaching out to socially disadvantaged groupsFinancial services and the poor Download PDF
Chapter  37:  Financial exclusion Download PDF
Index Download PDF
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