ABSTRACT
From our positions, however, as a strategic business consultant and professor of humanistic marketing and as a PhD candidate researching design management for sustainable fashion, we don’t think that this grave and grim scenario is the end of opportunity for prosperity. We prefer, instead, to optimistically consider this evolution-challenging moment in time as the beginning of a transformational process toward new cultural, social, economic, and environmental models of living sustainably. The apparel and fashion industry is not only a part of this transformation, but is increasingly taking on a more relevant, active, and sometimes even a leading role, in embracing and creating the changes that are required to move through and beyond today’s challenges.
