The Use of Local Culture and Sustainability in Local Food and Beverage Entrepreneurship

Case studies in Cornwall

Authored by: John Tredinnick-Rowe , Tim Taylor

The Routledge Handbook of Sustainable Food and Gastronomy

Print publication date:  May  2015
Online publication date:  June  2015

Print ISBN: 9780415702553
eBook ISBN: 9780203795699
Adobe ISBN: 9781134457335

10.4324/9780203795699.ch10

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Abstract

Local food has become an important area for entrepreneurs seeking to exploit market opportunities presented by consumer preferences for traceability, quality and ethics – be they environmental (e.g., organic, eco-labels) or social (e.g., fair trade). This chapter attempts to explore the linkages between local identity and sustainability in facilitating innovation in the food and beverage sector, drawing on the specific case study of Cornwall in the United Kingdom.

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