ABSTRACT
The chapter provides an overview of the role of the print and online media in covering sporting events. It examines the changing nature of this particular sporting stakeholder and identifies some of the pressures and challenges they present to event organisers. The broader research context of sports journalism is also explored as is the relationship between this section of journalism and other stakeholders including broadcasters. The chapter also addresses aspects of their particular journalistic needs and wants, as well as their responsibilities, and how to manage them. It argues that technological and institutional factors are driving change among these sports journalists and that while their influence may be altering they remain an important part of the media sports ecology in the digital age.
