ABSTRACT

This Handbook set out to critically survey the literature in sports events of various sizes by grouping the research into the various stakeholder groups associated with events. Given the complexity of preparing and hosting sports events, a stakeholder approach was deemed an appropriate way to organise the information to elucidate key learnings, gaps, and future directions for research. The stakeholder approach may not have been a traditional way (i.e., functional approach) of examining the management of sports events, but it has garnered consolidated insights into stakeholders’ behaviours, needs, objectives, and wants, how to manage them, as well as avenues of future research. Different stakeholders might also have different views on the so-called success of an event and thus on its management. We now review some key learnings from each chapter, followed by a synthesis of the gaps and areas of further research.