ABSTRACT

Imagine.you.are.at.a.concert.of.one.of.your.favorite.bands..Seating.is.on.a.first.come,.first.serve. basis..At.the.concert,.the.announcer.reveals.that.a.trip.to.Hawaii.will.be.given.to.a.lucky.fan,.and. that.the.winner.will.be.determined.by.the.seat.number.currently.occupied..Now.imagine.you.see.a. person.move.seats.because.his.view.of.the.stage.is.partially.obstructed..Shortly.after.they.change. seats,.the.winning.seat.number.is.announced..It.turns.out.that.the.winning.seat.was.the.seat.from. which.that.person.had just moved..If.you.are.like.the.hundreds.of.individuals.who.have.participated. in.our.experiments.using.this.scenario,.you.would.instantly.and.spontaneously.conjure.up.thoughts. such.as,.“If.only.he.had.not.moved,.he.would.have.won,”.and.empathically.appreciate.his.poignant. sense.of.disappointment.and.regret.(Kahneman.&.Miller,.1986).