ABSTRACT
Alan. Paivio’s. research. had. an. enormous. influence. on. the. development. of. cognitive. psychology.. Using.rigorous.experimental.methods,.he.showed.that.mental.imagery.plays.a.key.role.in.human. memory..The.mountain.of.work.he.produced.documented.in.detail.his.thesis.that.there.are.at.least. two.ways. to.encode.information,.verbally.and.visually-and.memory.is.enhanced.when.both.of. these.types.of.codes.are.used.(e.g.,.Paivio,.1971,.1986;.see.also.Amit,.Algom,.Trope,.&.Liberman,. Chapter.4,.this.volume).
