Persuasion and Families

Authored by: Steven R. Wilson , Lisa M. Guntzviller , Elizabeth A. Munz

The Routledge Handbook of Family Communication

Print publication date:  November  2012
Online publication date:  November  2012

Print ISBN: 9780415881982
eBook ISBN: 9780203848166
Adobe ISBN: 9781136946370


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The persuasion literature has deep roots including a rhetorical tradition dating to the ancient Greeks (Leff & Procario, 1985) and an attitude change tradition dating to the mid 1900s (Dillard & Pfau, 2002). Both traditions typically focus on persuasion in public and mass communication contexts, such as within social movements or health communication campaigns.

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