Sorry, you do not have access to this eBook
A subscription is required to access the full text content of this book.
The persuasion literature has deep roots including a rhetorical tradition dating to the ancient Greeks (Leff & Procario, 1985) and an attitude change tradition dating to the mid 1900s (Dillard & Pfau, 2002). Both traditions typically focus on persuasion in public and mass communication contexts, such as within social movements or health communication campaigns.
A subscription is required to access the full text content of this book.
Other ways to access this content: