Convergence and Cross-Platform Content Production

Authored by: Thorsten Quandt , Jane B. Singer

The Handbook of Journalism Studies

Print publication date:  November  2008
Online publication date:  January  2009

Print ISBN: 9780805863420
eBook ISBN: 9780203877685
Adobe ISBN: 9781135592011


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The buzzword “convergence” has become a synonym for rapid developments in media technology, markets, production, content, and reception. The term broadly refers to the blending or merging of formerly distinct media technologies, mainly based on digitization processes, though the issues extend beyond those raised by the technology itself. Journalism researchers have primarily focused on “newsroom convergence,” particularly in relation to changes in work routines and organizational structures connected to the production of content across media platforms. A related, and more recent, focus of investigation has expanded the meaning of the term to include a convergence of the roles of journalists and audience members within a networked digital environment.

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