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Routledge Handbook of Political Management

Edited by: Dennis W. Johnson

Print publication date:  August  2008
Online publication date:  March  2010

Print ISBN: 9780415962254
eBook ISBN: 9780203892138
Adobe ISBN: 9781135897499

 Cite  Marc Record

Book description

The Routledge Handbook of Political Management is a comprehensive overview of the field of applied politics, encompassing political consulting, campaigns and elections, lobbying and advocacy, grass roots politics, fundraising, media and political communications, the role of the parties, political leadership, and the ethical dimensions of public life. While most chapters focus on American politics and campaigns, there are also contributions on election campaigns in Europe, the Middle East, Russia, Australia, East Asia, and Latin America. In addition to a thorough treatment of campaign and elections, the authors discuss modern techniques, problems, and issues of advocacy, lobbying, and political persuasion, with a special emphasis throughout the volume on technology, the Internet, and online communications as political tools.

Grounded in the disciplines of political science, political communications, and political marketing, the Routledge Handbook of Political Management explores the linkages between applied politics and social science theory. Leading American and international scholars and practitioners provide an exhaustive and up-to-date treatment of the state of this emerging field. This publication is a major resource for advanced undergraduates, graduate students, and scholars of campaigns, elections, advocacy, and applied politics, as well as for political management professionals.

Table of contents

Prelims Download PDF
Chapter  1:  American Political Consulting Download PDF
Chapter  2:  Modern Political Campaigns in the United States Download PDF
Chapter  3:  Political Consulting Worldwide Download PDF
Chapter  4:  Political Science and Political Management Download PDF
Chapter  5:  Political Management and Political Communications Download PDF
Chapter  6:  Political Management and Marketing Download PDF
Chapter  7:  The Permanent Campaign Download PDF
Chapter  8:  Political Management and the Technological Revolution Download PDF
Chapter  9:  Message Testing in the Twenty-First Century Download PDF
Chapter  10:  The New Media in Political Campaigns Download PDF
Chapter  11:  The Rise and Impact of Monster PACs Download PDF
Chapter  12:  The Promise and Futility of American Campaign Financing Download PDF
Chapter  13:  Campaigning Online Download PDF
Chapter  14:  The Selling of the President 2004 Download PDF
Chapter  15:  What Drives the Cost of Political Advertising? Download PDF
Chapter  16:  Running for Office Download PDF
Chapter  17:  The War of Ideas, Wedge Issues, Youth Recruitment, and Money Download PDF
Chapter  18:  The Religious Right in American Politics Download PDF
Chapter  19:  Television Campaigning Worldwide Download PDF
Chapter  20:  Mobile Technology and Political Participation Download PDF
Chapter  21:  The Modern British Campaign Download PDF
Chapter  22:  German Elections and Modern Campaign Techniques Download PDF
Chapter  23:  Falafel and Apple Pie Download PDF
Chapter  24:  Russia Download PDF
Chapter  25:  Australia and the Postmodern Election Campaign Download PDF
Chapter  26:  Election Campaigns in the Philippines Download PDF
Chapter  27:  Evolution and Limitations of Modern Campaigning in East Asia Download PDF
Chapter  28:  Mexico’s 2000 Presidential Election Download PDF
Chapter  29:  The Creation of the US Lobbying Industry Download PDF
Chapter  30:  Best Practices in Online Advocacy for Associations, Nonprofits, and Corporations Download PDF
Chapter  31:  Building Constituencies for Advocacy in the United States and Other Democracies Download PDF
Chapter  32:  Political Consultants, Interest Groups and Issue Advocacy Work Download PDF
Chapter  33:  Military and Defense Lobbying Download PDF
Chapter  34:  Discovering Our (Corporate) Grassroots Download PDF
Chapter  35:  Campaign Consultants and Political Parties Today Download PDF
Chapter  36:  Network Marketing and American Political Parties Download PDF
Chapter  37:  Managing a Market-orientation in Government Download PDF
Chapter  38:  Machiavellian Marketing Download PDF
Chapter  39:  Ethics in Campaigns and Public Affairs Download PDF
Chapter  40:  Winning Over a Cynical Public Download PDF
About_the_Editor_and_Contributors Download PDF
References Download PDF
Index Download PDF
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