Implications of government funding and support for marketing programmes of nonprofit performing-arts organizations

Authored by: John B. Ford , Theresa A. Kirchner

The Routledge Companion to Nonprofit Marketing

Print publication date:  November  2007
Online publication date:  November  2007

Print ISBN: 9780415417273
eBook ISBN: 9780203936023
Adobe ISBN: 9781134114917


 Download Chapter



This chapter concentrates on the implications of government support for the marketing of nonprofit performing-arts organizations to income-contributing external stakeholders: private donors, performance attendees and governments. It presents a detailed discussion of the implications of cultural economics for government support of arts organizations. It then examines the characteristics and implications of government subsidies for the arts, such as the nature of government subsidies, the funding process, the various granting organizations and individuals, the different levels of funding available, and the expectations and requirements associated with receiving funds. Finally, marketing for the performing arts in the context of government support is examined, including marketing tools and techniques which can help arts organizations to acquire funding in order to grow and thrive. The chapter concludes with high-level managerial implications related to the topic of nonprofit performing-arts marketing, and opportunities for future research from both the practitioner/consultant and academic perspectives.

Search for more...
Back to top

Use of cookies on this website

We are using cookies to provide statistics that help us give you the best experience of our site. You can find out more in our Privacy Policy. By continuing to use the site you are agreeing to our use of cookies.