Volunteer recruiting, retention and development

Authored by: Paul Govekar , Michelle Govekar

The Routledge Companion to Nonprofit Marketing

Print publication date:  November  2007
Online publication date:  November  2007

Print ISBN: 9780415417273
eBook ISBN: 9780203936023
Adobe ISBN: 9781134114917


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The nonprofit sector is an important, though little recognized, sector of the economy, growing faster than either the for-profit or the government sectors. Further, the nonprofit sector is a major economic force internationally (Anonymous 1997). Since 1977, paid employment as a percentage of US employment rose from 5.5 to 9.5 per cent (Independent Sector 2006) and total numbers of organizations grew to 837,027 million with expenditures at almost 9 per cent of US GDP.

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