Marketing communication of public policy intentions

Authored by: Dave Gelders

The Routledge Companion to Nonprofit Marketing

Print publication date:  November  2007
Online publication date:  November  2007

Print ISBN: 9780415417273
eBook ISBN: 9780203936023
Adobe ISBN: 9781134114917


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Public sector marketing can be seen as a form of nonprofit marketing. Though this issue has received some academic interest during the past two decades (see e.g. Mokwa and Permut 1981), recently, it has received additional attention; see the final and broader chapter on public sector marketing in the second edition of the handbook Marketing Management for Nonprofit Organizations (Sargeant 2005:375–95) and the explicit reference to this topic in the scholarly journal Journal of Nonprofit and Public Sector Marketing. Public sector marketing has become one of the important facets of human society in addition to third sector and private sector marketing (Sargeant 2005).

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