Breadcrumbs Section. Click here to navigate to respective pages.
Chapter
Chapter
Operationalizing the marketing concept: Achieving market orientation in the nonprofit context
DOI link for Operationalizing the marketing concept: Achieving market orientation in the nonprofit context
Operationalizing the marketing concept: Achieving market orientation in the nonprofit context
Edited ByAdrian Sargeant, Walter Wymer Jr
Edition 1st Edition
First Published 2007
Imprint Routledge
Pages 18
eBook ISBN 9780429241000