Corporate philanthropy

Who gives and why?

Authored by: Kym Madden , Wendy Scaife

The Routledge Companion to Nonprofit Marketing

Print publication date:  November  2007
Online publication date:  November  2007

Print ISBN: 9780415417273
eBook ISBN: 9780203936023
Adobe ISBN: 9781134114917


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This chapter considers what we know, and what we might like to know about corporate philanthropy (CP) and community engagement (CE). This concern for corporate support cannot be underestimated. Giving may be increasing, but so too are nonprofit (NP) numbers and traditional government funding is waning. Currently corporate giving represents only a fraction of the funds feeding the NP sector and developing explicit ties with business is needed for nonprofit organizations (NPOs) to survive (Andreasen 2006).

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