Why the wealthy give

Factors which mobilize philanthropy among high net-worth individuals

Authored by: Paul G. Schervish

The Routledge Companion to Nonprofit Marketing

Print publication date:  November  2007
Online publication date:  November  2007

Print ISBN: 9780415417273
eBook ISBN: 9780203936023
Adobe ISBN: 9781134114917


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Why the wealthy give is both a commonplace and a distinctive matter. It is commonplace because the motives that generate philanthropic giving are for the most part what prompt people across the economic spectrum. Inquire of any individual, rich or poor, just why he/she gives and we will hear a similar array of factors that inspire his/her philanthropy, mainly identification or empathy with the fate of others, and gratitude for blessings in his/her life. There is, too, for all people the deep and reinforcing satisfaction that accompanies meeting directly the true needs of others.

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