ABSTRACT

This chapter argues that cognitive design thinking and research play major roles in performative design processes. It suggests design is becoming more research-based in a cognitive rather than intuitive manner. The fact is that intuition is a key driver behind our actions, allowing us to make decisions instinctively and unconsciously when outcomes are not predictable. By contrast, cognition is a conscious approach employing mental action to process or acquire knowledge and understanding through thought, experience, and the senses. Performative design is a research-based methodology that favors cognitive thinking over the intuitive tradition.

The process of architectural design is increasingly convoluted and intertwined with ever-evolving technical and societal expectations. In recent years, much discussion has been dedicated to the role of scientific research within the academy and practice of architecture. The act of research within any branch of knowledge is simply the quest for a reliable and replicable truth. The new potential truth or theory is then verified to determine how closely it resembles reality. This is also one of the main focuses of performative design thinking, relying on factual concepts and objective evidences.