Abstract

It is well known that information and communication technologies (ICTs) have completely transformed the tourism industry (Bethapudi 2013; Buhalis & Law 2008; Buhalis & O’Connor 2005; Ukpabi & Karjaluoto 2017), creating unprecedented opportunities for tourism and hospitality businesses (Law, Buhalis & Cobanoglu 2014). Not only have they changed the way firms are managed, but they have also changed consumer behavior in all phases of the decision-making process (Law et al. 2014).