ABSTRACT
This chapter seeks to establish a link between culture and the different forms of communication—oral, visual, written—used as instruments in the construction of the Iberian empires, as well as to examine the cultural practices that served to distinguish their communities and spaces, without overlooking the scale of individual lives. At the same time, it seems useful to analyse the numerous available examples that enable us to question whether there was a cultural continuum in the Iberian world of that time, despite the fact that there were countless internal jurisdictional and cultural borders between the two monarchies (different languages, printing laws, etc.). Without denying that the Iberian monarchies were also composite in cultural terms, there are phenomena such as the appearance of new markets and audiences centred around cultural practices and patterns of consumption that make it possible to recognise the existence of an Iberian common culture.
