ABSTRACT
By extending Marxist theories of digital labour to the production of the tourist experience, Google’s user-generated mapping ‘Trekker’ project illustrates how the firm relies on user-generated content to redefine space and place according to a market logic. We show how the practice of social mapping and mediatising tourism problematises existing digital labour critiques by constructing a convergent, novel form of ‘physical digital labour’ through which significant cultural and sometimes sacred sites are produced as mediatized tourist destinations mainly for the goals of consumption.
