ABSTRACT
Linking the potency of global film franchises and assessing their influence and effects in ‘greening’ Irish tourism remains a major academic challenge which this chapter seeks to set up. Star Wars and Game of Thrones remain probably the most powerful and influential global franchises, which appeal to new generations in particular and have a direct effect in promoting tourism to Ireland. Pushing this correlation one step further to tease out possible environmental agendas within representations in these franchises and assessing how they might promote more specific eco-tourism agendas remains the underpinning preoccupation of this chapter.
