ABSTRACT
This chapter looks at two examples of tourism at heritage sites that have been induced by works of popular culture. In these examples, a heritage site becomes the subject of renewed interest by depiction in a semi-fictional work, leading to increased tourism at heritage sites. We focus particularly on examples of works that have, in some way, rewritten history, thereby assigning new value and new values to the related tourist sites. Two case studies are presented to illuminate this, one from Japan, where the concept of “contents tourism” originated, and one from Australia which presents the relevance of this Japanese concept to the global community.
