ABSTRACT

This chapter focuses on a particular type of convergence of tourism media products, namely, the growing realm of filmic representations by tourists and semi-professional travellers of their visits to ‘primitive’ places, which they subsequently post on social media. On the basis of a case study analysis of two YouTube videos of recorded journeys to the Mursi in Ethiopia, we show how a ‘selfie-oriented’ media content may not only affect actual tourist practices but also implicates ethical issues of tourists’ ability to author destinations and its peoples in ways that may augment (neo-) colonial discourses and associated power structures.