ABSTRACT

This chapter illustrates the process and structures of creating mediatized “sacred sites” of pop culture in the Internet age via what we term “creative fandom” (fan communities with active creativity). Through these two cases of Japanese game/animation The Idolmaster (2005) fans visiting Yayoiken Restaurant in Takatsuki city, Osaka, Japan, and the fan-made sacred site of the Japanese anime film Kiki’s Delivery Service in Tasmania, Australia, this chapter shows the process through which sites that were unrelated to the original film/works become sacred sites by having fans assign special meaning and value.