ABSTRACT
This handbook offers an important and timely contribution to the interdisciplinary field of Olympic studies. It brings together for the first time in a single volume a complete analysis of current and future economic, commercial, socio-political, cultural and governance challenges facing both the Olympic and Paralympic Games, their athletes and institutions.
The book presents new research and broad surveys exploring pressing debates, challenges and possible solutions surrounding the modern Olympic and Paralympic Games, across diverse socioeconomic and political contexts. Featuring chapters written by leading scholars, athletes and administrators from a range of disciplines and backgrounds, the handbook is divided into four main areas: athletes, business, governance and socio-cultural issues within the Olympic and Paralympic Games. Examining key themes, theories and new emerging issues within the field, the book offers expert insights into every major topic related to the Olympic and Paralympic Games, including doping, integrity, athletes’ rights, culture, nationality, sponsorship, branding, governance, sports policy and law, marketing, social media, technology, e-sports, politics, ethics, international relations, legacy and impact.
The only up-to-date handbook to reflect the true breadth and depth of this international field of research, the Routledge Handbook of the Olympic and Paralympic Games is a landmark publication for all students and scholars of sport studies, as well as those working in sport business, media, event management and administration, economics, marketing, management, politics, Olympic studies and cultural studies. It is also an important resource for sport management practitioners and sports officials.
Introduction, Part I: Athletes’ Issues in Olympic and Paralympic Games, 1. Dual Career: Balancing success in sport and life, 2. Athletes and CAS: Protecting athletes’ rights, 3. Disability, Classification and the Paralympics: Inclusion and exclusion of elite athletes with disabilities, 4. Women: Rules and classifications in the Olympics and Paralympics, 5. Lesbian, Gay, Bisexual, Transgender and Intersex Athletes in the Olympic and Paralympic Games: Human rights, unfair advantage and exclusion, 6. Sport and Nationality at the Olympic and Paralympic Games: Flags of convenience?, Part II: Olympic and Paralympic Business, 7. Olympic Values: Sponsorship, values and integrity in sport creating a paradigm shift, 8. Paralympic Brand Governance: The best of both worlds?, 9. Sponsoring the Paralympic Games and Breaking Barriers, 10. Olympic Broadcast Rights, 11. Activation of Olympic and Paralympic Sponsorship, 12. Legal Aspects of the Olympics and Ambush Marketing, 13. The Evolving #Rule40 of the Olympic Charter: Balancing the interest of sponsors vs athletes, 14. Towards a Shared Olympic Responsibility: Paradoxes and Challenges, 15. Esports in the Olympic and Paralympic Games: The business case for integration, 16. Organizing the Olympic Games, 17. Referendums at Olympic Games, Part III: The Governance of the Olympic and Paralympic Games, 18. The Composition of the IOC: Origins and key turning points in the governance of the Olympic movement, 19. Changing Parasport Landscape and The Evolution of the International Paralympic Committee Governance, 20. Organisational Change Campaigns of the Olympic Movement: Insights from structural and cultural adaptations, 21. Sleeping with an Elephant: The relationship between the International Olympic Committee and the International Paralympic Committee, 22. The Autonomy of the Olympic and Sport Movement, 23. Political Autonomy and Control of National Olympic Committees, 24. The Changing Attitude of the IOC and the IPC Towards WADA and the Governance of Anti-Doping, 25. Board Renewal and Good Governance in the Olympic Movement, 26. The Relationship Between the IOC and International Sport Federations, 27. The Governance of the Court of Arbitration for Sport, Part IV: Socio-cultural and Political Issues of the Olympic and Paralympic Games, 28. Theory and Research in Scholarship around the Paralympic Games, 29. Olympic and Paralympic Games and Human Rights, 30. Sport for Development and Peace: Convergence and divergence with the Olympic movement, 31. Home Advantage in the Olympic and Paralympic Games, 32. Debating the Future of Olympic and Paralympic Legacy, 33. Can Health-Related Legacies through Physical Activity and Sport be Delivered by the Olympic and Paralympic Games?, 34. Olympic and Paralympic Impacts in Non-Host City Regions, 35. Legacies Beyond the Olympic Games: The case of two Youth Olympic Games, 36. Arts and Culture in the Olympic and Paralympic Games, 37. Olympic and Paralympic Games Education Programmes: Education as engagement from a practitioner's view
