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The Routledge Companion to Public Relations

Edited by: Donnalyn Pompper , Katie R. Place , C. Kay Weaver

Print publication date:  October  2022
Online publication date:  November  2022

Print ISBN: 9780367654641
eBook ISBN: 9781003131700
Adobe ISBN:

10.4324/9781003131700
 Cite  Marc Record

Book description

Public relations is a uniquely pervasive force in our modern economy, influencing every aspect of our lives from the personal to the political. This comprehensive volume provides an expert overview of current scholarship, reflecting the impact of technology, society, and demographic shifts in a complex global environment.



The last century saw the emergence of the public relations discipline. This expertly curated collection explores the dynamic growth in thinking about public relations’ role in our changing global society, now and into the future. It reflects the challenges and perspectives of postcolonial, postmodern, feminist, critical race theory, social responsibility, sustainability, activist standpoints, as well as the profound and unpredictable impact of technological change and social media. Each chapter provides an overview of current knowledge and its roots, while engaging with emerging new directions and old debates – and advocates for where the research agenda is likely to advance in the future.



This unique Companion will be an essential resource for students and researchers in public relations, communication, marketing, media, and cultural studies. It provides an authoritative reference for educators and a one-stop repository of public relations knowledge, scholarship, and debates for the enquiring professional.

Table of contents

Prelims Download PDF
Chapter  1:  Toward better global thinking through Latin America's understanding of public relations Download PDF
Chapter  2:  Public relations ethics from advocacy to ethical leadership Download PDF
Chapter  3:  Public relations and the racial reckoning Download PDF
Chapter  4:  Public relations history impacts the present and the future Download PDF
Chapter  5:  Revisiting intersectionality Download PDF
Chapter  6:  Public relations and the law Download PDF
Chapter  7:  Paradigm shifts in public relations theory Download PDF
Chapter  8:  The situational theory of problem solving (STOPS) Download PDF
Chapter  9:  A sociological lens on public relations  Download PDF
Chapter  10:  The eclipse of trust and systemic vulnerability Download PDF
Chapter  11:  The cultural-economic model of public relations theory and practice Download PDF
Chapter  12:  Public relations in a post-truth world Download PDF
Chapter  13:  Media relations today Download PDF
Chapter  14:  More substance, fewer half-truths Download PDF
Chapter  15:  Tracing the evolution of public relations education Download PDF
Chapter  16:  PR girls and spin doctors Download PDF
Chapter  17:  Measurement, evaluation + learning (MEL) Download PDF
Chapter  18:  Is communication integration good for public relations? Download PDF
Chapter  19:  Stakeholder networks and corporate social responsibility Download PDF
Chapter  20:  Public relations and social responsibility Download PDF
Chapter  21:  Public relations and sustainability across the African continent  Download PDF
Chapter  22:  Public affairs and lobbying Download PDF
Chapter  23:  Public relations as responsible persuasion Download PDF
Chapter  24:  Social media in public relations Download PDF
Chapter  25:  Mobile first Download PDF
Chapter  26:  Artificial intelligence and public relations Download PDF
Chapter  27:  “Big data” analytics Download PDF
Chapter  28:  Evolving our conceptualizations of “publics” and “the public” to reimagine public relations and sustain democratic society Download PDF
Chapter  29:  Public relations practice equipped for the future Download PDF
Chapter  30:  The public strikes back Download PDF
Chapter  31:  New avenues for public relations research Download PDF
Chapter  32:  The complexities of contemporary communicator roles and the future of public relations Download PDF
Contributors Download PDF
Index Download PDF
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