How do consumers (re-)organize their lives through digital decluttering?

Consumers are facing an abundance not only of analog consumption objects but also of digital ones. Like in the analog world where consumers try to organize their possessions, consumers actively engage in practices to organize their digital lives. This includes the management of apps, emails, notifications, documents, folders, and pictures. So far, previous research revealed little about these efforts and practices that the authors frame under the term “digital decluttering”. The authors rely on data from in-depth interviews and netnography and identify why and how consumers engage in digital decluttering practices.