ABSTRACT
Digital consumption increases consumer mobility and fuels desire. With increasing emotional and time investments in digital consumption practices, heightened mobility and desire can turn into hypermobility and obsession. This chapter highlights five cases in which hypermobility and obsession create opportunities and needs for perpetual travel, namely digital nomads, binge flyers, vanlifers, competitive travelers, and travel influencers. A digital consumption hierarchy ranging from connectivity to online sociality is established across the five perpetual traveler categories and discussed in terms of its broader implications. Overall, the chapter calls for much needed research on consumer mobilities in digital consumption contexts, especially in light of an ongoing global pandemic and considering imminent climate change-related threats.
