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The Routledge Handbook of Destination Marketing

Edited by: Dogan Gursoy , Christina G. Chi

Print publication date:  April  2018
Online publication date:  April  2018

Print ISBN: 9781138118836
eBook ISBN: 9781315101163
Adobe ISBN:

 Cite  Marc Record

Book description

This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.0.

Drawing from the knowledge and expertise of 70 prominent scholars from over 20 countries around the world, The Routledge Handbook of Destination Marketing aims to create an international platform for balanced academic research with practical applications, in order to foster synergetic interaction between academia and industry. For these reasons, it will be a valuable resource for both researchers and practitioners in the field of destination marketing.

Table of contents

Prelims Download PDF
Chapter  1:  A critical review of destination marketing Download PDF
Chapter  2:  Destination marketing organizations Download PDF
Chapter  3:  Destination marketing research Download PDF
Chapter  4:  Marketing tourism experiences Download PDF
Chapter  5:  Entrepreneurial marketing in tourism and hospitality Download PDF
Chapter  6:  Destination marketing and destination image Download PDF
Chapter  7:  Destination attachment Download PDF
Chapter  8:  Service quality and marketing Download PDF
Chapter  9:  Crisis management and marketing Download PDF
Chapter  10:  Marketing destinations to customers from diverse generations Download PDF
Chapter  11:  Marketing destinations to domestic travelers Download PDF
Chapter  12:  Marketing destinations through events Download PDF
Chapter  13:  Senior tourism Download PDF
Chapter  14:  Value-satisfaction-loyalty chain in tourism Download PDF
Chapter  15:  Destination brand potency Download PDF
Chapter  16:  Communication strategies for building a strong destination brand  Download PDF
Chapter  17:  Brand personality and destination marketing Download PDF
Chapter  18:  Gastronomy tourism as a marketing strategy for place branding Download PDF
Chapter  19:  Understanding the destination branding strategies for hospitality and tourism engagement in an intelligent rural community Download PDF
Chapter  20:  A critical review of tourists' behavior Download PDF
Chapter  21:  Destination decision making and selection process Download PDF
Chapter  22:  A critical review of consumer trends in tourism and destination marketing Download PDF
Chapter  23:  Online travel information and searching behavior Download PDF
Chapter  24:  Revisiting destination loyalty Download PDF
Chapter  25:  Role of tourist emotions and its impact on destination marketing Download PDF
Chapter  26:  Holiday or no holiday! How much power do children have over their parents in determining travel mode and preferred travel destination? Download PDF
Chapter  27:  Personal values, quality of the tourism experience and destination attributes Download PDF
Chapter  28:  Corporate social responsibility and sustainability in tourism Download PDF
Chapter  29:  Consumers' environmental attitudes and tourism marketing Download PDF
Chapter  30:  A review of green experiential quality, green farm image, green equity, green experiential satisfaction and green behavioral intentions Download PDF
Chapter  31:  Innovations in destination marketing Download PDF
Chapter  32:  Innovation in product/service development and delivery Download PDF
Chapter  33:  The sharing economy and tourism destination marketing Download PDF
Chapter  34:  Innovative approach to destination marketing Download PDF
Chapter  35:  Impact of internet and technology on tourist behavior Download PDF
Chapter  36:  Consumer empowerment in the hospitality industry Download PDF
Chapter  37:  Evolving destination and business relationships in online distribution channels Download PDF
Chapter  38:  How to successfully handle online hotel reviews Download PDF
Chapter  39:  Destination marketing Download PDF
Index Download PDF
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