ABSTRACT
There is a need for destination marketers to clearly identify the target markets they want to cater to and the product mix that they want to offer to. Destination marketers must very diligently strategise their marketing activity. They must understand that there are difference in the profiles and expectations of domestic and international tourist and therefore, they need to have separate marketing strategy for domestic tourists as well as international tourists. Especially, the issue is more pertinent in destinations with the third world countries or ‘emerging economies’ that must differentiate between the domestic and international tourists. The marketers must understand that both these segments have different expenditure profiles. So the offer mix or product mix for domestic tourists shall be different from that of international tourists. The marketing mix shall be different for domestic touristfrom internationaltourists as both have different orientations.
