Revisiting destination loyalty

An examination of its antecedents

Authored by: Christina G. Chi

The Routledge Handbook of Destination Marketing

Print publication date:  April  2018
Online publication date:  April  2018

Print ISBN: 9781138118836
eBook ISBN: 9781315101163
Adobe ISBN:

10.4324/9781315101163-25

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Abstract

This conceptual paper provides a comprehensive review of destination loyalty literature and identifies some most important antecedents to tourist loyalty. Two variables that may moderate the destination loyalty model are also discussed. A conceptual model for building destination loyalty is developed in which destination image, service quality, perceived value and involvement are direct antecedents to tourist satisfaction. Tourist satisfaction further leads to trust and commitment and all three culminate in destination loyalty. Both variety seeking and previous experience moderate the relationship between satisfaction and loyalty.

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