Holiday or no holiday! How much power do children have over their parents in determining travel mode and preferred travel destination?

An explorative study in Medan, Indonesia

Authored by: Christie Xu , Christian Kahl

The Routledge Handbook of Destination Marketing

Print publication date:  April  2018
Online publication date:  April  2018

Print ISBN: 9781138118836
eBook ISBN: 9781315101163
Adobe ISBN:

10.4324/9781315101163-27

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Abstract

The significance of children influencing the decision-making process has been known widely over the past few years (Thomson et al, 2007). Children are not only able to influence parents to purchase their personal consumption but also other important things such as cars, electronic devices or even vacations (Tinson et al, 2008). Literature reviews from various sources will be collected which discuss family tourism, children’s influence power in the decision-making process and tourism in Indonesia. This qualitative research focuses on 16 children’s traveling patterns, preferred travel destinations and also their influential power in the decision-making process of choosing a travel destination at Medan, Indonesia. Each stage of the decision-making process will be analyzed in detail according to different types of age groups and family structures. Furthermore, children will be investigated on their traveling pattern and preferred travel destination by comparing with family income level and family structures.

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