Corporate social responsibility and sustainability in tourism

Authored by: Huong Ha , Hui Shan Loh

The Routledge Handbook of Destination Marketing

Print publication date:  April  2018
Online publication date:  April  2018

Print ISBN: 9781138118836
eBook ISBN: 9781315101163
Adobe ISBN:

10.4324/9781315101163-29

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Abstract

This chapter discusses (i) the concepts of corporate social responsibility (CSR) and sustainability and their linkages, and (ii) the benefits of and arguments against CSR. This chapter also demonstrates how hotels, an important sector of the tourism industry, around the world have practised CSR, focusing on CSR related to environment, and reaped the benefits of such CSR practices. Such benefits include cost improved in destination marketing, savings, gaining competitive advantage, improvement of corporate image and customer loyalty employee retention, regulatory compliance. All of these have, in turn, enabled corporations to achieve business sustainability. Given the fact that the tourism industry is one of the most affected industries by the impact of climate change and the challenges regarding environmental sustainability, this chapter is significant as it provides better insights for further research on CSR and sustainability in the context of the tourism industry.

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