A review of green experiential quality, green farm image, green equity, green experiential satisfaction and green behavioral intentions

The case of Green World Ecological Farm

Authored by: Hung-Che Wu

The Routledge Handbook of Destination Marketing

Print publication date:  April  2018
Online publication date:  April  2018

Print ISBN: 9781138118836
eBook ISBN: 9781315101163
Adobe ISBN:

10.4324/9781315101163-31

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Abstract

The purpose of this chapter is to examine the relationships among green experiential quality, green farm image, green equity, green experiential satisfaction and green behavioral intentions. A multi-dimensional model is used as a framework to synthesize the effects of green experiential quality, green farm image, green equity and green experiential satisfaction on green behavioral intentions. The result of this chapter will assist green farm management in developing and implementing market-orientated service strategies to increase visitors’ perceptions of green experiential quality, green farm image and green equity, enhance green experiential satisfaction, and create favorable future green behavioral intentions.

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