Innovation in product/service development and delivery

Authored by: Osman Ahmed El-Said Osman

The Routledge Handbook of Destination Marketing

Print publication date:  April  2018
Online publication date:  April  2018

Print ISBN: 9781138118836
eBook ISBN: 9781315101163
Adobe ISBN:

10.4324/9781315101163-33

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Abstract

The purpose of this chapter is to examine the concept of product and service innovation in service marketing. The service industry is rich in terms of the new innovations (i.e. Information Technology applications, Central reservation systems, Food production and service applications, E-commerce, Wireless applications, Self-Service Check-in and check-out kiosks and Electronic Menus) and customers are actively engaged in the production of these new service products. Understanding this and how service firms can benefit from these innovations will enable these firms to strengthen their competitive advantage.

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