Innovative approach to destination marketing

The smoke-free support hotel concept

Authored by: Marie Chan Sun , Robin Nunkoo

The Routledge Handbook of Destination Marketing

Print publication date:  April  2018
Online publication date:  April  2018

Print ISBN: 9781138118836
eBook ISBN: 9781315101163
Adobe ISBN:

10.4324/9781315101163-35

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Abstract

This chapter aims at sensitizing hospitality and tourism stakeholders on the need for a paradigm shift from partial smoke-free to comprehensive smoke-free hotels in light of the latest evidence on the dangers of smoking and the harms of tobacco smoke to non-smokers. This chapter will highlight the innovative approach to adopt to become real smoke-free hotels, discuss the means to become smoke-free support hotels and identify the criteria to be fulfilled by destinations wishing to implement the Smoke-Free Support Hotel Concept as an innovative approach to destination marketing.

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